Thinking about the new generation and its characteristics...
Yesterday I was in Nagoya city, a capital in Aichi prefecture, about 2 hours distance from Tokyo by Shinkansen. With over 2 million inhabitants, Nagoya is Japan's fourth most populated city. Known for great food culture and sauna spas, but those topics some other time.
I attended a forum held by the consortium group studying innovation yesterday in Nagoya.
With this group we discuss various issues surrounding the innovation, what delivers a good innovation organizationally, how do we utilize power of innovation in creating a sustainable society for the future and so forth.
Yesterday the focus was on "Generation Z".
According to Wikipedia, Generation Z is "the demographic cohort succeeding the Millennials (or Generation Y)". Also they are the people roughly born from 1995 to 2010. They are the "true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems" (McKinsey & Company).
What are the characteristics of Generation Z, their tendency, needs and wants? What type of life style does Generation Z crave? What kind of future would Generation Z be creating in years to come when they take a hold of the society in near future?
We discussed the differences of generations such as that of Millennials or generations of their parents'. One of the findings lectured was Generation Z is inclined to value efficiency more than others, not wanting to make unnecessary mistakes or trials and they value communities produced online (e.g. SNS) just as communities formed by face to face (e. g. schools).
Ahhh, true generation of the digital age.
Then we realized actually any of this could be applied to individuals of other generations too. There is no one characteristic that best explains one generation just as there is no generation consists with exactly the same type of people may it be called Lost Generation, Greatest Generation, Silent Generation, Baby boomers or Generation X.
However, understandably, trying to look for typicality helps when analyzing or forecasting and finding out the differences.
Finding from yesterday's conference was that we are affecting each other all the time regardless of which generation zone you're classified into.
A conclusion was that the generations are always contiguous.
We can only tell, if we can, what might happen in the future only by closely paying attention to what is currently going on for every future incident is a result of actions taken today. Contiguous indeed.
I attended a forum held by the consortium group studying innovation yesterday in Nagoya.
With this group we discuss various issues surrounding the innovation, what delivers a good innovation organizationally, how do we utilize power of innovation in creating a sustainable society for the future and so forth.
Yesterday the focus was on "Generation Z".
According to Wikipedia, Generation Z is "the demographic cohort succeeding the Millennials (or Generation Y)". Also they are the people roughly born from 1995 to 2010. They are the "true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems" (McKinsey & Company).
What are the characteristics of Generation Z, their tendency, needs and wants? What type of life style does Generation Z crave? What kind of future would Generation Z be creating in years to come when they take a hold of the society in near future?
We discussed the differences of generations such as that of Millennials or generations of their parents'. One of the findings lectured was Generation Z is inclined to value efficiency more than others, not wanting to make unnecessary mistakes or trials and they value communities produced online (e.g. SNS) just as communities formed by face to face (e. g. schools).
Ahhh, true generation of the digital age.
Then we realized actually any of this could be applied to individuals of other generations too. There is no one characteristic that best explains one generation just as there is no generation consists with exactly the same type of people may it be called Lost Generation, Greatest Generation, Silent Generation, Baby boomers or Generation X.
However, understandably, trying to look for typicality helps when analyzing or forecasting and finding out the differences.
Finding from yesterday's conference was that we are affecting each other all the time regardless of which generation zone you're classified into.
A conclusion was that the generations are always contiguous.
We can only tell, if we can, what might happen in the future only by closely paying attention to what is currently going on for every future incident is a result of actions taken today. Contiguous indeed.
